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La campagna di awareness era iniziata ad Ottobre:  

DHS Launches “Stop. Think. Connect” National Cybersecurity Awareness Campaign

Release Date: October 4, 2010

For Immediate Release
Office of the Press Secretary
Contact: 202-282-8010

Seattle, Wash. - The Department of Homeland Security (DHS) today launched the “Stop. Think. Connect.” public cybersecurity awareness campaign—a national initiative that promotes simple steps the public can take to increase their safety and security online.

“We all share a responsibility to prevent cyber attacks and increase our nation’s resilience to cyber threats,” said DHS Secretary Janet Napolitano. The “Stop. Think. Connect.” campaign will help equip the public with simple information to keep themselves and their families safe and secure on the Internet.”

“Stop. Think. Connect.” is a national public education campaign designed to increase public understanding of cyber threats and how individual citizens can develop safer cyber habits that will help make networks more secure. The campaign fulfills a key element of President Obama’s 2009 Cyberspace Policy Review, which tasked DHS with developing a public awareness campaign to inform Americans about ways to use technology safely.

“Stop. Think. Connect.” includes cyber forums hosted in collaboration with the National Centers of Academic Excellence to bring together diverse groups of community, private and government participants for dialogues on cybersecurity issues; opportunities for members of the public to get involved and help spread the word by leading or hosting campaign activities; and a coalition for public and private sector organizations.